Hiring a boutique advertising agency versus big agencies can be a smart move for your business. Agencies are often the preferred outsourcing partner. Working with an agency like Mpulse Communications builds a relationship between your business and a network of professional service providers. This is often preferred over the inconsistencies of freelancers. Although hiring a freelancer can provide cost savings, it often involves having to train and educate the individual as well as navigate delays, poor work quality, and other fallbacks. An agency can deliver better results and a pain-free experience that’s far more hands-off and business friendly. As a CEO, business owner, or founder, you probably don’t have time to play more than one role within your company. Let’s look at the differences between a boutique advertising agency and a big agency.
Smaller agencies provide better client support and communication
When working with a boutique advertising agency, you’re likely to receive better client support and communication. Each client means everything to a smaller agency. They are the lifeblood of the entire business and your success is their success. This often means a customer-oriented experience. You’re likely to be called by your account manager and will be updated on progress, results, and future improvements more consistently than you would be with a big agency.
Less overhead = more value with boutiques
Of course, there’s also the factor that a boutique agency will have far less overhead than a big agency would. Boutiques have fewer expenses due to hiring fewer employees, having a smaller physical location, and needing fewer resources to provide their services. Since they don’t have the enormous overhead of a big agency, a boutique agency or small firm provides more value. They can do more with your budget since it’s being applied directly to your marketing and advertising pursuits.
Big agencies are known for automating campaigns
The reputation of that big agencies have earned in the digital marketing industry is simply not very good. Big agencies are often known for automating their PPC campaigns in a set and forget fashion. What this means is, after the initial changes are made to the campaign such as updating ad copy, creating a negative keyword list, or finding target keywords for ads, the campaign is relatively untouched afterward. This means that you are paying month after month for a service that you are not receiving. While the pay per click management agency did improve your bottom line and provide conversion optimization services, they are doing nothing with your monthly budget to improve things long-term and are simply pocketing your hard earned money. The best way to not fall victim to this sort of management is to work with a boutique advertising firm.
Small agencies specialize in your niche
A small agency is much more likely to have niche specialization. This means that they specifically work with businesses in your niche and preferred clients that provide the products or services that you do. A small agency is known as a boutique advertising agency for recent. They probably don’t offer a huge range of services, they specialize in a subset of services that they do extremely well. You get specialists that are standout graphic designers, content marketers, and more.
A small agency can innovate and adapt to marketing changes
A smaller agency is more likely to take risks
As a business, you probably know better than anyone that it takes a calculated risk to find success sometimes. This can be as simple as applying for a job with the risk that you may be turned down, or investing in an advertising technique that has shown potential but is not a sure thing. A smaller agency is more likely to take these calculated risks in an effort to grow their business. Bigger agencies are less likely to think outside the box and try things that are not guaranteed or proven through past results. Risk may seem like a bad thing, but with any form of advertising, some risk is necessary.
No bait and switch or shady tactics
Big agencies can use shady tactics like bait and switch strategies to gain your business. They reel you in with an enticing “too good to be true” offer, then tell you that it’s actually going to cost considerably more money. Don’t fall victim to this type of scam. Just like performance-based SEO is high-risk and should be avoided, you should also avoid big agencies using bait and switch tactics to gain customers.
There are a lot of advantages to choosing a boutique advertising agency versus big agencies. If you want to work with a smaller agency that cares more about your business and your online success, boutiques offer the best results.